Apparel. For the Life We Lead.
From the lake to the ocean, the couch to the airport. Boardshorts that ride, tees that block the sun, pants that travel and hoodies for the drive home. Follow apparel for the lives we lead.
Free delivery on orders above $130. 2-year product warranty. 21-day returns.
On the Water.
Boardies with seamless inside legs. Sun tees in quick-dry knit. Wetty tops for the chill. Gear you can ride in, then wear to lunch.
Off the Water.
Ripstop travel pants and shirts. Organic cotton tees. Terry crews and hoodies. The clothes for the airport and the pub after the lake.
Mens. Womens. Same Standard.
A full womens range built around feel, and a mens range that's been on our team since 2010. Same fabrics, same finish.
Tested in Australia. Developed for the World.
We wear this stuff. Every season the cut gets a little better because our riders tell us what didn't work. Get ready.









































































































































































