Trusted Performance.

New Men's Life Jackets - Defined Fits.

Vivid Style.

Women's Life Jackets - Trusted Quality.

FOLLOW BRAND EST. 2008

Tested in Australia.
Developed for the World.

Explore Follow.

Made for the Moment.

Embrace your surroundings in on a summer day, or wrap yourself in our 100% recycled Terry cotton couch crew and relax on a quiet Sunday afternoon. Our range of Jumpers, Tees, Pants, and Board shorts let you navigate your world with ease and confidence.

Project One Initiative.

An undertaking by us to make decisions in our design and construction process, that attempts to balance ourselves with the surroundings we utilise. Based not solely on profit but on a duty. Whenever you see our Project One logo on a product it means we have sourced a material, adhesive, finish or construction that in someway is a more sustainable version of the materials we could have used.

Follow Brand Quality. Built to Last.

The product's quality, durability, and performance is directly linked to it materials, contributing to a longer lifespan, functionality and effectiveness. Follow have worked together with some of the words leading manufacturers of Neoprenes, Fabrics and Cottons conscious of the environmental implications, making sustainable materials an essential consideration in our products.